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Guarantor:
A party who agrees to be responsible for the payment of another party's debts should the original party fail to pay or perform according to a contract.

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Social Media: A Lifeline for Pre-Retirees Seeking Financial Advice

With financial advisers grappling with the challenge of serving more clients with limited time resources, effectively educating new clients about their financial journey has become a daunting task.

According to Deline Jacovides, founder of Mazi Wealth, advisers once had the luxury of time to nurture and educate newcomers, but rising costs now demand clients arrive with a foundational understanding.

Pre-retirees in their 50s and 60s, a demographic ripe for financial guidance, often begin their advisory process lacking essential knowledge about their retirement readiness. Kieran Menzie, a senior financial adviser at Financial Foundations and spokesperson for the Financial Advice Association Australia (FAAA), underscores that this knowledge gap leaves many facing anxiety about retirement finances. Research supports that these concerns are widespread.

Menzie suggests leveraging social media as a powerful tool to bridge this knowledge gap. Initially seeing platforms like Instagram and TikTok as avenues for providing value and answers to common financial queries, Menzie inadvertently tapped into a potent client acquisition strategy. His social media endeavors not only added value but also expanded his client base, engaging an audience previously unaware of his services.

This transition from content creation to client interaction highlights social media’s potential to grow a client base while maintaining an adviser’s core mission. Beyond pre-retirees, Ben Nash from Pivot Wealth notes that clients engaged via social media often possess a stronger grasp of the advisory process, easing onboarding and enhancing the value derived from advice sessions.

Menzie echoes this benefit, viewing social media content as a natural extension of his advisory work. It not only alleviates stress at critical life junctures but also aids individuals and families in finding trustworthy financial advisers. Social media, once merely a channel for community value, now acts as a pathway to significantly improve financial literacy and client engagement.

Published:Thursday, 2nd Oct 2025
Source: Paige Estritori

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Finance News

Surge in Business Loan Applications Amid ATO Debt Rule Changes

09 Oct 2025: Paige Estritori

Small and medium-sized enterprises (SMEs) across Australia are experiencing a significant shift in financial strategy due to impending changes in tax debt regulations by the Australian Taxation Office (ATO). Effective from July 1, general interest charges (GIC) and shortfall interest charges (SIC) on tax debts will no longer be tax-deductible. With the GIC rate currently at 11. - read more

RBA Advises Caution on Borrowing as Interest Rates Set to Fall

09 Oct 2025: Paige Estritori

The Reserve Bank of Australia (RBA) has issued a cautionary statement to households, advising against excessive borrowing in anticipation of potential interest rate reductions. This warning aims to prevent the emergence of a boom-and-bust cycle that could destabilize the financial system. - read more

Lendela and Revive Financial Join Forces to Address Australia's Growing Debt Challenges

09 Oct 2025: Paige Estritori

In response to the escalating debt crisis in Australia, Lendela, a leading loan matching platform, has announced a strategic partnership with Revive Financial, the nation's largest debt relief and management firm. This collaboration aims to empower Australians facing financial distress by offering tailored debt solutions designed to restore financial stability. - read more

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